Zillow takes over Yahoo Real Estate listings in ad deal

Zillow.com announced overnight and VentureBeat reported here that they are now working with Yahoo Real Estate and Yahoo search on a strategic venture that is reminiscent of Yahoo’s similar deals in recent days with PriceGrabber.com for Yahoo Shopping and with Match.com for Yahoo personals.

While this deal is interesting from the Yahoo side of the deal, as they move out of search and look to cut costs and raise revenue by becoming more of a “virtual portal”, the implications for the real estate industry may be big.

With the traffic of Yahoo Real Estate and Zillow combined, Zillow is now poised to take the #1 spot away from REALTOR.com and move into the position of being the #1 Real Estate 3rd Party lead syndicator.

About the author

wrote 42 articles on this blog.

Eric Blackwell owns and operates EricOnSearch, LLC , a growing online marketing company as well as Eric On Real Estatea consulting firm for teams and brokerages. He helps them target neighborhoods like Chicks Beach in Virginia Beach with Nathan Volz and create marketing strategies for sellers in those areas.
He has been married to his wife Jen for 23 years and they have 4 children.

• Blog