VoicePad- Just another AVR or the next generation?
May 30, 2008
In our brokerage (120 agents, 1 office in Louisville Kentucky), we were looking for more than just another AVR (automated voice response) solution. Hotlines where you can call in and get recorded information about properties have been around for years. Actually decades. Is there something THAT special to make the VoicePad Mobile IDX solution different. After 8 months here are the results…
Our ‘benchmark’ has always been to compare results from an Automated system to simply putting a cell phone number on a rider. Which brings more leads? In today’s market, success has to go beyond being a “listing tool”. It HAS to grab buyers to be worth the time and money invested.
In terms of ease of use (needed to get enough agents using it), mobile IDX cannot be beaten. Their staff was great. The fact that users do NOT have to record their own voice or even have to do anything (the data comes nightly from IDX data and is converted to voice files)., is truly amazing. Currently over 2/3 of our agents actively use the product and promote it to their clients.
The last 3 months we have averaged 1,200 leads to our agents (from about 300 listings with signs in front of them). Agents get a text message while the person inquiring is in front of the house calling. The prospect can click through to the agent’s cell phone and one in five times they do. This is encouraging for us.
For more information on how we use the system, feel free to contact me and I will provide you with complete details for your brokerage. And for the record, I am not an investor in VoicePad…just happy to tout something that is working for us in the hopes that it will help others.
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Real Estate Quote of the Week
"I often hear remarks from agents like, “the bank sold that house really cheap - 30% below market value”. I don’t agree with that kind of statement. If various banks are the only sellers selling in an area and they are selling all of their houses at a perceived “below market” sales price - perhaps that IS the market for that product in that area. A good price fixes any of the various bad conditions. There is no good reason to take (or keep) a listing that isn’t going to sell."
Russell Shaw - in AgentGenius from Phoenix AZPolls
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