Twitter and Big Ideas
October 8, 2009
Tech giants Mircosoft and Google are trying to tap into the Twitter phenomenon. The companies are in talks about a possible data licensing deal. The two companies are trying to take advantage of the real time information Twitter has from the tweets of its 54 million users. The problem is there could be a conflict of interest on the part of Microsoft since it also has stake in Facebook. But why are companies like Google and Mircosoft after real time data? One answer is trends. With real time information, companies will be able to determines trends in music, pop culture, and of course technology. This will certainlyhelp product development. The ability to be able to communicate and understand consumers in real time is a coveted ability sought after by major companies. This will undoubtedly give Twitter more leverage in the new social media revolution.
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