Sotheby's and WSJ join forces…
April 18, 2009
Sotheby’s International Realty network recently announced that they are partnering with The Wall Street Journal to present the many values of real estate as a long-term investment and showcase unique properties from its network’s 10,700 sales associates located in more than 500 offices in 39 countries and territories worldwide.
The Sotheby’s International Realty brand and The Wall Street Journal will co-host The Business of Extraordinary Living on the publication’s Web site, www.wsj.com, designed to provide insights into the real estate market from the brand’s worldwide network.
In a section entitled The Address, the Business of Extraordinary Living will provide information about the properties represented by the Sotheby’s International Realty network. The Web site’s Insights section will feature data, statistics and other relevant market information. The Living section will focus on lifestyle trends including home styles, living, architecture and art. According to Sotheby’s,the Brand section will give an overview of the Sotheby’s International Realty network, its history and relationship with the Sotheby’s Auction House.
“This unique Web site was designed to meet the specialized needs of our customers and The Wall Street Journal’s readers,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Those readers are looking to grow their portfolios in today’s ever-changing market and look to The Wall Street Journal for its insights. The Business of Extraordinary Living will bring our brand’s unique perspective into the world of real estate, which always will be one of the best investments to grow long-term wealth.”Grizzly Park move Mr. Hobbs Takes a Vacation psp
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Interesting partnership. Sotheby’s stock probably went up in some peoples books. The reputable name of Sotheby’s and the Wall Street Journal sounds like a win win to me. I will be looking to see how much value this partnership has for people, and if an industry trend may have been started with the new partnership.