Realtor.com Brings Sexy Back Over the Weekend
October 6, 2009
An ad snafu over the weekend injected an overdose of sexy time at NAR web portal Realtor.com. The racy ad, picked up by real estate agent EmMee Hill while surfing homes for sale with her very conservative in-laws, was posted to ActiveRain and generated in excess of 200 comments on whether the ad was intentional.
Comment #205 by @realtorjimlee
provided a short and sweet explanation of what happened courtesy of Bob Goldberg, President of the REALTOR Information Network (RIN):
I reported the ad you wrote about and sent a screen capture of your screen capture along with it.
Bob Goldberg is the President of the Realtor Information Network (RIN) which is wholly owned by NAR. Bob and RIN oversee the day to day dealings and are NAR’s liason to Move.
“REALTOR. Com is all over this. It appears one of the ad networks submitted the ad under a different name.
Same problem happened w NY Times. Anyway they will get it removed immediately. The key point is that REALTOR. Com did not sell the ad and would never allow it.” голова болит секс
BTW, Lindsay who commented just above me: Realtor.com has always been and is owned by NAR. They license the operation of it to a company called Move.com.
They have absolute control, via their operating agreement, over what types of ads are displayed there and “adult” material is never allowed. голова болит секс
Since this happened over the weekend the post has been drawing a lot of negative feelings from agents who work on weekends and are shocked to discover that Move.com doesn’t work in the same way. More shocking, a few were surprised that REALTOR.com was operated by Move, Inc. in an agreement between the National Associate of REALTORs and Move. This came as news to many who held more wild ideas of who owned and operated REALTOR.com including suggestions of Realogy (conglomerate owner of real estate brands like Century 21, Better Homes and Garden Real Estate and Sotheby’s) to others.
Another question raised in the minds of many is whether a contracted third party should run REALTOR.com versus the NAR itself. What do you think? голова болит секс голова болит секс
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3 Responses to “Realtor.com Brings Sexy Back Over the Weekend”
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Funny stuff. Obviously it wasn’t intentional.
I am very against NAR letting someone else operate realtor.com. The site is filled with ads and most recently, very annoying popups. Also, they charge an arm and a leg for services that should be free for members.
This is great, If I can generate 200 comments on my site by adding sexy ads I just may do it!
Seriously I despise realtor.com and I don’t see them sharing any of their ad revenue with the Realtors who provide their content.
I almost fell over when I saw this image! It is amazing that this actually happened and I am sure some consumers totally tuned it out — we are starting to ignore ads although this one would have caught anybody’s attention.
Our regional MLS has it’s own search site free of ads that they advertise in the paper, radio, and rapid transit (DC metro area). I decided to have that link from my site instead of R.com because it is better (and free).