In Florida, low prices and a large number of bank-owned distressed properties are attracting more international investors. The Florida Association of REALTORS® offers a two-part article on how real estate brokers can attract and work with overseas clients interested in investing in U.S. properties.
Key points include:
- Know the basics about the real estate systems in the countries you want to work with
- Network with brokers and buyers of those countries at local, national and international meetings, conferences, trade shows, etc.
- Understand the cultural differences that can make or break relationships with foreign contacts
- Know how to communicate U.S. real estate terms in the terminology used in those countries
- Take the time to build relationships with professional contacts and potential buyers in those countries
- Form a team of specialists, such as a CPA and immigration attorney, to prepare information for potential clients about tax and other major issues.
Read tips for working with buyers and brokers from the United Kingdom and Asia and South America, France and Germany
. For more information visit the National Association of REALTORS® International real estate services
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Brian,
I’m wondering what the cutting edge websites over seas are if any? I would think for the Florida type markets SEO still has to be the best way to reach your target markets am I wrong?
SEO is always key however there are some IDX portals available to over seas buyers. Immobel.com is an example of one that is huge overseas. They offer a variety of services and specialize in translating the listings into 13 languages. Immobel has their own International IDX Alliance portal with over a million listings and as much traffic. WorldProperties.com is another resource for overseas buyers and investors. This portal is fed by Realtor.com also with millions of listings.