Comments on: Horizon Realty Learns a Lesson In Social Media Awareness

By: Robert Worthington

Robert Worthington — Mon, 10 Aug 2009 00:00:16 +0000

All this mess from a tweet? Wow! Horizen Realty, what is the return on your investment just to prove the other is wrong? Hmm… I say go to CCIM school. Also, pickup a bible.

By: Greg Dallaire

Greg Dallaire — Sun, 09 Aug 2009 18:46:34 +0000

Interesting to see how Twitter can affect your life if you choose to open your mouth in the wrong way.

They always said publicity good or bad is good. But for this specific case can’t imagine it being good. Landlord fires off a lawsuit with a click of a pen. You would think they would know that this was going to catch some major press.

By: Josh Ferris

Josh Ferris — Thu, 06 Aug 2009 23:49:26 +0000

Neil — I think the Michael family owns Horizon Realty so they’d have to give their kid the boot. Even so, I don’t think that’d be a bad idea given the circumstances. Maybe stick him in the mail room? lol

By: Neil

Neil — Thu, 06 Aug 2009 18:41:12 +0000

P.S.
Instead of doing anything even similar to that it’s full steam ahead up shit creek.

By: Neil

Neil — Thu, 06 Aug 2009 18:37:29 +0000

“It’ll be interesting to see how this develops and to what extent this hinders the company’s ability to gain new renters for their properties in the Chicago area.”

I wouldn’t consider for a single second doing business with a “sue first” landlord and I’m surely not alone.

I think their only chance at mitigating any future damage would be to fire Jefery Michael, drop the lawsuit and make a full and unreserved appology, not just in the press but also on as many bloga as possible