HomeGain recently published their survey of the Top Ten Marketing Strategies for Real Estate Agents. This survey was conducted December 2009 through February 2010 and measured what marketing channels agents are currently using in marketing and what they intend to use in 2010. This provided some interesting results.
“While Realtors are increasingly moving their marketing activities online, it’s interesting to see the continued strength and perceived effectiveness of print and mailer campaigns,” stated Louis Cammarosano, General Manager at HomeGain.
With the economy going through a difficult cycle and REALTORS strapped for cash and looking for low cost, high impact marketing opportunities, it will be interesting to see where agents actually spend their time and money in pursuit of new business.
I have personally have most of my closing come from sending print snail mail. For my local market in Manitowoc, Wisconsin it has worked well. Worthington Realty is always looking for new creative ways to close more deals while being efficient with money at the same time. What are local agents like yourself doing to generate more business?
Home Gain missing the #1 agent marketing preference, no cost advertising that works! Of course, that would no fit Home Gain’s bottom line approach.