Do lighted signs bring more buyers?
May 3, 2008
According to some real estate professionals, they do! The new trend in lighted signs extends the hours that drive by traffic will stop, see the sign and call on either the agent OR on their automated voice information service. The other contention is that lighted signs actually pull in traffic who see them and are drawn into them much like a moth to a flame. I am not sure that is true, but in this tight buyer’s market, it may well be worth looking into.
In a recent blog post Greg Swann (a REALTOR in AZ.) and Kris Berg (a REALTOR in San Diego.) indicated that they were both at various stages of using lighted signs. Are there issues and hiccups along the way? Yes. Without a doubt, there will be. However, today’s intense search for buyers may well make using these “extra” marketing tools not quite as “extra” as we used to think.
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Real Estate Quote of the Week
"I often hear remarks from agents like, “the bank sold that house really cheap - 30% below market value”. I don’t agree with that kind of statement. If various banks are the only sellers selling in an area and they are selling all of their houses at a perceived “below market” sales price - perhaps that IS the market for that product in that area. A good price fixes any of the various bad conditions. There is no good reason to take (or keep) a listing that isn’t going to sell."
Russell Shaw - in AgentGenius from Phoenix AZPolls
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