Zillow and Century 21 have announced that they have renewed their agreement of their strategic marketing program. Century 21 was the first nationwide franchisor partner with Zillow.
Bev Thorne, CMO at Century 21 noted: “Our relationship with Zillow has empowered our agents with a valuable marketing program, providing extraordinary reach and visibility for their listed properties. We look forward to continuing our relationship with Zillow to help our agents reach tens of millions of consumers through Zillow’s mobile apps and websites.”
“We are very proud of our strong relationship with the CENTURY 21 System, and I’m extremely pleased to extend our marketing partnership,” said Greg Schwartz, chief revenue officer at Zillow. “This partnership affords CENTURY 21 agents and their customers extremely efficient online marketing tools with automated listing syndication on the largest real estate network. This is a significant advantage for sellers to reach active and highly-qualified home shoppers who want free and easy access to all the listings in their area.”
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I’m a bit surprised by this since we have seen so many major companies backing out of these types of partnerships in the last year!