Soon after ZooCasa.com , a property portal and lead generator site was purchased by Canadian telecom giant Rogers, Century 21 filed a lawsuit in Canadian court against ZooCasa for unlawfully scraping the listings from their site and using that data.
“Scraping” is the process of using multiple inquiries to pull data, including text or photos from a site for use on another site. In the real estate industry, scraping has in the past been used by third party lead generators to obtain listings for their sites without getting MLS approval to use that data.
While Century 21 won the case, they were less able to successfully prove the amount of damage this cost them, resulting in only $33,000 in damages according to industry reports..
ZooCasa has announced that they no longer scrape listings and instead work through the typical industry syndication portal(s).
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