Comments on: Are email drips equal in RIO to snail mail drips?

By: Rebecca Williamson

Rebecca Williamson — Sun, 09 Jan 2011 19:48:55 +0000

The email campaigns, as any good snail mail campaign, really depends on your content and what value you’re giving someone. If you have great content, more people will know and look forward to your emails and will be more likely to open them. If they’re just the standard drip campaigns, they don’t provide the consumer with any value and therefore they won’t open them. As with anything else, taking a look at what you spend (time and money) in each campaign and assessing whether or not its worth it is key. Sounds like you are on the right track by questioning whats working and whats not.

By: Alan

Alan — Fri, 07 May 2010 19:51:32 +0000

I agree with Barry that a 2-percent conversion rate is not bad. Not only is it not bad, it’s actually pretty good.

By: Claire Gilbert

Claire Gilbert — Fri, 26 Mar 2010 19:05:43 +0000

I think a balance of both snail mail and drip email are good. Drip email with a link to click through to our website and snail mail to our data base of people we know or have been in contact with.

By: Barry Brickel

Barry Brickel — Sat, 20 Mar 2010 05:56:02 +0000

I don’t think 2 % conversion rate is that bad. I think it depends on what you are selling. Are you selling $100,000 homes or 5 million dollar homes, how may can afford the homes in your area. I think you might try something in between the 2 methods. For example use hard material like colored printer paper that is inexpensive. instead of snail mailing have it hand delivered. Drop the material on the door mat where prospect will have to see it and touch it to pick it up. Try this over a long period of time like once a month for 2-3 years, be consistent.