Keller Williams Family Reunion 2010 Agenda
December 30, 2009
Keller Williams has announced the Agenda for their Family Reunion scheduled for February 20th through 24th in New Orleans, LA. While not all of the details on speakers are clear yet, they have an Agenda page on their website here that is to be updated as details are finalized.
The event is expected to draw thousands to New Orleans and provide much economic stimulus to the area. Convention Fees are currently $499.
REMAX Convention 2010 Orlando
December 26, 2009
RE/MAX International has set the schedule for their Convention 2010 in Orlando Florida. Details of the convention were provided here.
While the economy in general is expected to slow the convention and travel business overall quite significantly, the REMAX Convention is expected to be a good draw among RE/MAX associates worldwide. Aside from workshops on every real estate business subject imaginable, attendees are also scheduled to hear from Dave Liniger, co-founder of RE/MAX and the convention is scheduled to be headlined by Mary Matalin and James Carville.
Are email drips equal in RIO to snail mail drips?
December 19, 2009
When I established Worthington Realty about 1.5 years ago, I wanted to always be experimenting with what I could do to convert leads to closed sales. So I set out to have the best email drip campaigns as well as the best snail mail campaigns. I have had much more success from a snail mail campaign than I have had from an email drip campaign. I often question myself with what I am doing right, and what I am doing wrong!?!
The snail mail has a thick stock cotton style envelope. Inside is a high definition business card, high definition tri-fold resume & a typed letter about me on one side & how I can help on the other side. I feel the presentation even though I’m not in person and doing this by snail mail is so powerful that customers call; about 2 out of 100 mailers to be exact. Generally speaking, I usually list and sell the property. I ask myself the question, what if I implemented a follow up snail mail campaign after the initial mailing? I will report back with my results in a future post. Can I close more snail mail sales as opposed to just one mailer, why not 3 or 4 snail mailers, especially on quality listings?
The email drips seem to have less response than a snail mail campaign. Surely I have closed leads off of my website and then referred from those sales. BUT, my conversion rate is far less than 2% like the snail mail.
My take is simply this. Email drips do work, but are easily forgettable to consumers. Snail mails are more expensive but since the consumers are physically touching quality materials, they are not easily forgettable as apposed to emails. Your thoughts? So much for my quest to go paperless…
Boost Your Business with Foreign Buyers
December 12, 2009
This is a good time for real estate professionals to expand their clientele with international buyers. Among the factors favorable for marketing to foreign buyers are:
- International buyers bought 154,000 homes and condos during the 12-month period ending in May, and they continue to be attracted to the weak dollar.
- The U.S. dollar has weakened significantly since June, dropping 9 to 11 percent against such foreign currencies as the Japanese yen, European euro and Canadian dollar.
- Both the U.S. economy and the U.S. housing market are showing signs of stabilizing.
- Nearly 46 percent of international home buyers paid cash for homes purchased.
- The median price that foreign home buyers paid for a home was nearly $80,000 more than the U.S. national median price.
Among International buyers, those from Brazil, Canada, France and the Netherlands have paid mostly cash for second homes. Those purchases, MSNBC.com reported, ranged from $6 million to $15 million in condo buildings.
Century 21 Enters Slovakia Market
December 8, 2009
According to this press release, Century 21 has entered the Slovakia market.
“I am both pleased and honored to welcome Daniel Bily, Henry Silva and the entire CENTURY 21 Slovakia team into our global network,” said Tom Kunz, president and CEO of Century 21 Real Estate LLC. “We look forward to seeing CENTURY 21 Slovakia grow and prosper as professional champions for home buyers and sellers in this dynamic market.”
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