Louis Cammarosano, of HomeGain Interviewed by REIW
May 5, 2008
The Real Estate Industry is covered by a lot of interesting people from a lot of interesting angles. Not all of them are REALTORS. For our inaugural interview, Real Estate Industry Watch’s Wayne Long caught up with the General Manager for Home Gain, Louis Cammarosano via email and interviewed him about HomeGain, the real estate industry and where third party lead generators like HomeGain fit into the real estate marketplace. Read more
The Trulia Spin Stops Here
May 3, 2008
Author: Ryan Ward
This week, the real estate web world has been all a buzz over the post by Galen Ward regarding Trulia’s use hoarding of links and no following the very people that were the source of those links so that they would gain in the search engine rankings for the street addresses for those terms.
In a response to that, Ryan Ward addresses not only that issue but several other “spin”s that Trulia has been putting on things.
Do lighted signs bring more buyers?
May 3, 2008
According to some real estate professionals, they do! The new trend in lighted signs extends the hours that drive by traffic will stop, see the sign and call on either the agent OR on their automated voice information service. The other contention is that lighted signs actually pull in traffic who see them and are drawn into them much like a moth to a flame. I am not sure that is true, but in this tight buyer’s market, it may well be worth looking into.
In a recent blog post Greg Swann (a REALTOR in AZ.) and Kris Berg (a REALTOR in San Diego.) indicated that they were both at various stages of using lighted signs. Are there issues and hiccups along the way? Yes. Without a doubt, there will be. However, today’s intense search for buyers may well make using these “extra” marketing tools not quite as “extra” as we used to think.
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