Industry Interviews
Louis Cammarosano, of HomeGain Interviewed by REIW
The Real Estate Industry is covered by a lot of interesting people from a lot of interesting angles. Not all of them are REALTORS. For our inaugural interview, Real Estate Industry Watch’s Wayne Long caught up with the General Manager for Home Gain, Louis Cammarosano via email and interviewed him about HomeGain, the real estate industry and where third party lead generators like HomeGain fit into the real estate marketplace. Read more »
Marketing Trends
Do lighted signs bring more buyers?According to some real estate professionals, they do! The new trend in lighted signs extends the hours that drive by traffic will stop, see the sign and call on either the agent OR on their automated voice information service. The other contention is that lighted signs actually pull in traffic who see them and are drawn into them much like a moth to a flame. I am not sure that is true, but in this tight buyer’s market, it may well be worth looking into.
In a recent blog post Greg Swann (a REALTOR in AZ.) and Kris Berg (a REALTOR in San Diego.) indicated that they were both at various stages of using lighted signs. Are there issues and hiccups along the way? Yes. Without a doubt, there will be. However, today’s intense search for buyers may well make using these “extra” marketing tools not quite as “extra” as we used to think.
Tech Review
The goal of our Tech ReviewsI thought i would take a second to provide some thoughts on what our Technology review section of Real Estate Industry Watch is all about. As REALTORS, we all need tools that work and work well. We need them to be easy to use. We need them to deliver what they promise and NOT to frustrate us.
In many places on the web, there are quite a few people who simply say “you should do this” or “you shoud do that”. Our goal with our technology reviews is to take a cell phone, a camera, a laptop, a lead generation system, a service that falls under the category of real estate technology…put it in the handsof a REALTOR and have them report back how they found it to be.
No varnish. No spin. Just 100% pure “Here’s how it worked.” Would you like to be a tester? Would you like to be a “Testee” and have your product tested by our REALTORS and reported on? The process is simple! Drop us a comment on the right hand side of the page and we will be in touch! Simple as that!
RE/MAX / Buffini offer new training
Real Estate Marketing Ideas / Trends
Do lighted signs bring more buyers?According to some real estate professionals, they do! The new trend in lighted signs extends the hours that drive by traffic will stop, see the sign and call on... Read more »
Retiring Agents looking for Exit StrategiesIn one Louisville RE/MAX real estate firm, the average age of the 120 agents is 55 years old. This is typical of many brokerages who have many of their agents over... Read more »
NAR Watch
REALTORs predict home prices and sales increase late 2008At the National Association of REALTORs Midyear Legislative Meetings and Trade Expo on Thursday, the NAR’s chief economist Lawrence Yun stated that home prices... Read more »
National Association of Realtors 2007 Annual ReportSome of the highlights in this article include the 2007 National Association of Realtors Annual Report. For convenient reference, there are also the reports from... Read more »
REALTORs believe Stimulus Bill will Stabilize Real Estate MarketsThe National Association of REALTORs has voiced their opinion regarding the Stimulus Bill for homes and the real estate markets. Several additions to the original... Read more »
Real Estate Industry Headlines
Real Estate Trust Makes Public OfferingWashington Real Estate Investment Trust has elected to make a public offering of 2.6 million common shares of stock - and is doing so by making them available at... Read more »
Home Owner Rescue Plan StallsThe proposed home owner rescue plan is apparently stalling. Congress is making efforts to get a plan moving, but its going to take a bipartisan effort to get anything... Read more »
Freddie Mac Primary Mortgage Market Survey remains flatThere was little change in this week’s Freddie Mac Primary Mortgage Market Survey (PMMS) as it continues to remain fairly flat. If you look at this week’s... Read more »
Real Estate Blog Watch
Russell Shaw on Thriving and Surviving…Russell Shaw is one of those guys who has been there and done that. He is the leader of a MEGA producing team in the Phoenix area and authors all over the web.... Read more »
RE/MAX Founder Chimes In on Media ReportingDavid Liniger, founder of RE/MAX International, recently commented on his blog about some of his frustrations with the national media and their use of inaccurate... Read more »
House of Representatives Approve Real Estate BailoutThe House of Representatives approved a bill that would provide a real estate bailout for mortgages. President Bush has promised to veto the bill if it makes it... Read more »
Real Estate Technology Review
The goal of our Tech ReviewsI thought i would take a second to provide some thoughts on what our Technology review section of Real Estate Industry Watch is all about. As REALTORS, we all need... Read more »
Are Smart Phones the way to go?This is a preview of a much larger post to come on REIW. Among the technology community, there is little doub that the wave of the future (long term) is going to... Read more »
- Truliamazing tricks of the trade: don't link to your trusted partners by Galen Ward
- A Web 2.0 education in the comment thread(s) by Gahlord Dewald
- Search Engines, Trulia and Googlygook by Pete Flint
- Trulia's Web-ranking strategies catch heat by Glenn Robeters, Jr.
- The Realty.bot shuffle: Trulia.com's response to complaints about nofollow tags on partner-supplied content seems truly atrocious by Greg Swann
- Trulia Widgets: Truliamazing Trojan Horse(s) by Eric Bramlett
- Number1Expert Re-Launches as Number2Expert by Eric Bramlett
- Trulia Widgets — a deeper look by Eric Blackwell
- Number1Expert/Trulia Widget Link Count Correction by Eric Bramlett
- Trulia Widgets Help Their SEO, Not Yours by Steve Casteneda
- Bloggers: Watch your Widgets (and their links) by Eric Blackwell
- Trulia is Your Competitor, Not Your Partner - Help Protect the Consumer by Ryan Ward
- Trulia Widgets. Are they stealing your Google juice? by Bryant Tutas
- I Want My, I Want My, I Want My ... Traffic by Sherry Chris
- Trulia Widgets and Link Hoarding - Who wins the title of Interloper King by Eric Blackwell
- Mike Wallace interviews Number1Expert and Trulia? by Eric Blackwell
- A Perfect Example Of Co-opetition: The Real Estate Industry ... Barry Nalebuff Would Be Proud by Kevin Boer
- Symantec Issues High-Priority Security Patch For Trulia Widgets, Called “Worst Peloponnesian Unicorn” Ever by Kevin Boer
- Back to basics: Trulia was built to help improve your ROI by Sami Inkinen
- Number1Expert Screws Its Realtor Clients by Ronnie Bredahl
- Why are local Realtors giving Trulia their site visitors in the way of widgets? by Ronnie Bredahl
- Trulia widgets: Don't be a sucka! by Ronnie Bredahl
Is Trulia.com trying to elbow you out of the search results for your own listings? The articles linked below document this controversy.
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